Market Access Intelligence
Actionable Data That Unlocks Brand Adoption
Data analytics and insights that uncover never-before-quantified gaps in the prescribing journey, from prescriber interest to patient adoption.
- On average, 52% of prescribing attempts
- never make it on brand.
- 50+ denial reason categories
- Granular detail beyond a ‘PA required’ flag — step therapy, clinical criteria, and more.
- Near real-time PA and benefit checks
- Case data as it is processed through the payer, enabling earlier intervention.
- 10 quantified points of failure
- The breakpoints between prescribing intent and a patient getting on brand.
Meet InfluentSM
Forsyth’s connected intelligence platform for the prescribing journey — from interest to adoption.
Company Overview
Who We Are
Every prescription begins with prescriber interest. Forsyth Health is a data analytics and insights company that helps pharma protect the value of that decision by identifying where prescribing intent is lost and uncovering opportunities to recover it. Traditional data measures adoption. Forsyth Health’s data platform, Influent℠, measures the journey between interest and adoption, revealing recoverable opportunities that would otherwise remain invisible.
At Forsyth Health, we believe better access leads to better outcomes. We are committed to helping our customers transform prescribing interest into patient adoption by delivering actionable intelligence that enables smarter decisions, earlier intervention, and improved access to therapy. Every day, we work alongside customers and partners to identify barriers, recover opportunities, and help more patients receive the treatments they need.
What We Are Doing
Quantifying The Points Of Failure Between Interest And Adoption
Pharma invests heavily to create demand, yet a significant portion of prescribing intent never results in therapy. Forsyth helps brands identify, quantify, and recover that lost demand by revealing opportunities that traditional data sources cannot see. Through Influent℠, organizations gain visibility into both prescribing success and prescribing failure, allowing them to understand not only what happened, but why it happened and what can be done next.
By connecting Benefit Check, Prior Authorization, Claims, and daily intelligence, Influent℠ provides a longitudinal view of the prescribing journey, from the earliest signal of prescriber interest through therapy adoption. Influent℠ identifies points of failure in the prescribing journey so that by quantifying them, pharma can positively affect their impact on adoption. This connected visibility enables organizations to identify where demand emerges, where it breaks down, and where intervention can improve outcomes. With daily signals and connected intelligence, clients can move from visibility to intervention, acting on emerging opportunities before prescriptions are lost and helping more patients access therapy.
Integrated Collection
- Pharmacy and medical claims data
- Prior Authorization data
- Personalized Benefit Check data
- Administrative and operational process transparency
What Makes Us Unique
Visibility that Conventional Claims Data Cannot Provide
Aggregate & Analyze Market Access Data — Nationwide
Turn fragmented data into actionable insights by integrating pharmacy, medical claims, and Prior Authorization (PA) data across prescribers, payers, and one-third of U.S. patients.
Share Insights while Protecting Privacy
Data assets are de-identified in accordance with applicable laws.
Avoid Blind Spots in the Access Journey
Capture PA cases that never become claims, eliminating hidden gaps that traditional data sources miss.
Reveal Denial Reasons with Precision
Go beyond “PA required” flags to uncover granular denial details — step therapy, clinical criteria, and more so teams can act strategically.
Benchmark Competitor Performance
Access the same PA visibility for competitor products to identify prescribing friction and defend market share.
Empower Real-Time Action
Deliver near real-time PA and benefit check data to enable earlier intervention and improve adoption rates.
Benefit Check
Personalized Benefit Check data insights capture the first indication of a prescriber’s interest for a brand.
Daily Data
With daily signals and connected intelligence, clients can move from visibility to intervention, acting on emerging opportunities before prescriptions are lost.
How We’re Doing It
Reveal Friction Across The Full Patient Journey
Forsyth transforms complex market access data into actionable intelligence by revealing friction points across the entire patient journey from prescriber interest to adoption.
01
Prescriber Interest
Interest before a claim exists
02
Benefit Check
First signal of brand selection
03
Prior Authorization
Where hidden volume lives
04
Approval Or Denial
Granular reasons, not flags
05
Patient Adoption
Fill, reverse, or switch
Where Demand Is Lost
- Missing PA submissions after pharmacy rejections (e.g., code 075)
- Correctable PA denials that stall access unnecessarily
- No filled Rx post-approval due to prescriber inaction or pharmacy follow-up gaps
Our Approach Combines
- Longitudinal integration of pharmacy and medical data
- Near real-time benefit checks and proprietary PA data
- Unmatched data speed and deep investigative capabilities
The Result
From Hidden Barriers To Decisions Teams Can Act On
Visibility Into Hidden Barriers
See the access friction that impacts adoption before it is lost in claims-only views.
Strategic Insight To Prioritize
Focus teams on the opportunities most likely to improve patient care and brand performance.
Specialized Market Access Studies
Support payer and access work with data built for the full product lifecycle.
Start A Conversation
Our Adaptive, Evolutionary Services Are Now Available.
Let’s partner to improve outcomes.
Prefer email? Reach us directly at info@forsythhealth.com